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International development: Is Amazon a good channel to test a new country?
Last updated:
December 27, 2023

International development: Is Amazon a good channel to test a new country?

Embarking on the journey to conquer new markets presents a daunting task even for the most established brands. Whether brands already sell products on Amazon or not, a crucial question arose: Is Amazon a viable channel for testing a new country without excessive expenditure? The solution lies in a strategic approach designed to minimize financial risks while maximizing the potential of Amazon's extensive platform.

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