Amazon basics and introduction

December 20, 2023

Mastering International E-Commerce: A Guide to Amazon Global Selling

Expanding your reach as an Amazon seller is a pivotal step towards growing your business, and one powerful strategy to achieve this is by selling internationally. In this blog post, we'll explore the intricacies of Amazon Global Selling (AGS) in 2023, offering insights into the benefits of global selling and a step-by-step guide on how to navigate the AGS program.

Understanding Amazon Global Selling

Amazon Global selling is a program designed to empower sellers to list and sell their products on Amazon marketplaces worldwide, spanning Europe, Asia-Pacific, the Middle East, and the Americas. With over 20 global marketplaces, Amazon provides a platform for sellers to tap into a vast customer base of over 300 million active users globally.

Benefits of Amazon Global Selling

  1. Access to a Global Marketplace: Reach an expansive audience beyond your home country, leveraging Amazon's vast customer base.
  2. Simplified Logistics: Amazon takes care of international shipping and logistics, saving you time and money while ensuring timely and secure deliveries.
  3. Local Currency Payments: Facilitate seamless transactions by allowing Amazon to collect payments in the local currency of your international customers.
  4. Multilingual Support: Facilitate seamless transactions by allowing Amazon to collect payments in the local currency of your international customers.
  5. Enhanced Brand Exposure: By entering international markets, you expose your brand to a broader audience, increasing brand recognition and fostering global credibility.
  6. Cultural Adaptation: Amazon Global Selling enables you to tailor your product listings and marketing strategies to suit the cultural nuances of specific regions, enhancing your appeal to local consumers.
  7. Market Diversification: Selling internationally provides a buffer against economic fluctuations in any single market, allowing you to diversify your revenue streams and reduce dependence on a particular region.

How Amazon Global Selling Works

To embark on your international selling journey with Amazon, follow these key steps:

  1. Select the Country Group: Create an account for each country or utilize regional accounts (e.g., Europe or North America).
  2. Choose Products to Sell: Select products strategically, considering demand, competition, pricing, and compliance with destination country regulations.
  3. List Inventory: Create listings in the local language of the selected marketplace.
  4. Select Fulfillment Method: Choose between Fulfillment by Amazon (FBA) or handling order fulfillment yourself.
  5. Receive Payments: After deducting applicable fees, Amazon credits the proceeds to your bank account in the chosen currency.

Where Can You Sell with Amazon?

As of now, Amazon offers access to more than 20 global marketplaces, spanning the Americas, Europe, Asia-Pacific, and the Middle East.

Choosing the Right Products for International Sales

When selecting products for international sales, consider factors like demand, competition, profitability, restrictions, shipping costs, and regulations. The Seller Assistant App is a valuable tool for conducting product research, offering insights into demand, competition, costs, and profitability.

Shipping Amazon Products Globally

Embarking on international trade demands a meticulous approach to shipping, and Amazon offers a spectrum of options to cater to diverse seller preferences.

Consider leveraging Fulfillment by Amazon (FBA), a comprehensive service where you dispatch your inventory to Amazon's fulfillment centers in your target country. Amazon then handles the entire fulfillment process, from storage to shipping, ensuring efficient and timely deliveries.

Alternatively, you can opt for direct shipping, granting you more control over the shipping process. However, bear in mind that this method requires hands-on management of international documentation, taxes, and fees.

For those seeking a streamlined approach, partnering with shipping services is an enticing option. Collaborate with shipping partners who specialize in international logistics, alleviating the complexities associated with shipping products across borders. These partners can efficiently manage the entire process, from packing to customs clearance, allowing you to focus on your core business operations. Carefully assess these shipping options to align with your business goals and provide a seamless global shopping experience for your customers.

Providing Global Customer Support

Amazon provides tools to facilitate effective customer support across international markets.

  • The Build International Listings tool helps you sell globally by adding offers and synchronizing pricing across multiple marketplaces. It enables you to add numerous offers to additional marketplaces quickly. Then, based on rules you set, it manages pricing offers across marketplaces for you through automated updates.
  • The Seller Central Language Switcher transcends language barriers by automatically translating your communication into multiple languages, including Japanese, French, Spanish, and German.
  • Amazon Global Selling customer care steps in with 24/7 support for sellers enrolled in Fulfillment by Amazon (FBA). This includes addressing customer inquiries in local languages and adeptly resolving disputes.

Understanding Amazon Global Selling Fees

Embarking on your international selling journey requires a clear grasp of the fee structure associated with Amazon Global Selling:

  • The Monthly Professional Selling Plan fee is charged for each active seller account registered on Amazon's international marketplaces, varying based on the marketplace.
  • The referral fee, applied for each product sold, ranges in percentage depending on your item category, typically falling between 8% and 15%.
  • The Fulfillment by Amazon (FBA), be mindful of the FBA fees covering storage, pick and pack, and shipping, which fluctuate based on product weight, size, distance, and shipping method.
  • International shipping fees are incurred from shipping carriers for delivering products to customers globally. These fees hinge on factors such as product weight, size, distance, and the chosen shipping carrier.
  • Customs duties and taxes are charged by governments for importing products into their respective countries. These vary based on the product, import destination, and the declared value of the product.are charged by governments for importing products into their respective countries. These vary based on the product, import destination, and the declared value of the product.

Delve into these comprehensive details to ensure a thorough understanding of the financial aspects associated with Amazon Global Selling, paving the way for informed and successful global commerce.

Frequently Asked Questions

  • Can you sell on Amazon from a different country?: Yes, create an Amazon Seller Central account in any country where Amazon operates.
  • What country is best to sell on Amazon?: The best country depends on your products and target market.
  • How do I list globally on Amazon?: Use Amazon Global Selling, create an account, choose countries, and list products.
  • Can you do Amazon FBA overseas?: Yes, Amazon FBA allows you to ship products internationally.
  • What are the top 3 countries for Amazon sellers?: U.S., Canada, and the U.K. are top choices.
  • Which European country is best for Amazon?: Germany and the United Kingdom are popular choices.


In conclusion, international selling on Amazon presents a lucrative opportunity for business expansion. Leveraging tools like Omny AI can enhance your product selection process, leading to increased chances of success.