Amazon basics and introduction

November 14, 2023

How to Set Up Your Amazon Seller Central Account: A Step-by-Step Guide

Setting up your Amazon Seller Central account is the first step towards becoming a successful seller on Amazon. In this step-by-step guide, we will walk you through the process of creating your Seller Central account. From disabling your VPN to completing the verification process, these instructions will help you navigate the setup process smoothly and start selling on Amazon.

1. Disable Your VPN:

If you are using a VPN, disable it before starting the account setup process. Amazon requires a secure and direct connection for account creation and management.

2. Go to the Amazon Seller Central Website:

Visit and click on the "Sign up" button to begin the account creation process.

3. Enter Your Email and Mobile Phone Number:

Provide a valid email address and a mobile phone number that are not already associated with an existing Amazon Seller Central account. These will be used for account communication and verification purposes. Be careful when choosing the email address, it will not be possible to modify it afterwards.

4. Complete the Two-Step Verification:

Follow the instructions to complete the two-step verification process. This typically involves verifying your email address and mobile phone number through a verification code sent to each.

5. Answer the Questions and Provide Information:

Start the account setup process by answering the questions and providing the necessary information at each step. This may include details about your business, products, and shipping methods. Be thorough and accurate in your responses.

6. Add Requested Attachments:

If requested, upload any required attachments such as business licenses, company statutes, bank statement. Ensure that the documents meet Amazon's guidelines and provide the necessary information for verification.

7. Review and Validate Information:

Before finalizing your account setup, carefully review all the information you have provided. Make any necessary changes or edits to ensure accuracy. Take your time to ensure that all details are correct before proceeding.

8. Schedule a Video Call with KYC Teams:

As part of the verification process, you may need to schedule a video call with the Know Your Customer (KYC) teams at Amazon. During this call, you will need to present a physical ID document for pre-verification of your account. Follow the instructions provided to schedule and complete the video call.

9. Verification by Amazon Teams:

After completing the video call, your account will be verified by Amazon teams. This process typically takes up to 72 hours but could take up to 14 days. You will receive a notification once your account is successfully verified. Another verification will take place once you have reach a certain sales threshold.


Setting up your Amazon Seller Central account is a crucial step in starting your journey as a seller on Amazon. By following this step-by-step guide, you can navigate the account setup process smoothly and ensure that all necessary information and verifications are provided. Once your account is verified, you can start listing and selling your products on Amazon. Remember to comply with Amazon's policies and guidelines to maintain a successful and compliant selling experience. Good luck with your Amazon selling journey!