Amazon Basics & Introduction

January 19, 2024

Key Dates for FBA Sellers in 2024

In the dynamic landscape of Amazon FBA, being ahead of the curve is not just an advantage—it's a necessity for survival. For eCommerce brands and sellers aiming for proactivity, mastering the 2024 calendar is the gateway to navigating the market successfully. Adequate preparation for these pivotal dates is not just a strategy; it's a necessity that can significantly boost your business.

Navigating the Year: A Strategic Overview

As an Amazon seller, staying attuned to key dates and trends in 2024 is pivotal for optimizing sales strategies and maximizing profits. The year presents numerous opportunities that demand strategic planning and acute awareness of consumer behaviors—capitalizing on peak selling periods while avoiding common pitfalls.


  • January: New Year's Day promotions
  • January: Republic Day Celebrations (India 🇮🇳)
  • February 10: Chinese New Year
  • February 11: Super Bowl Sunday (USA 🇺🇸)
  • February 14: Valentine's Day
  • February 19: Presidents' Day (USA 🇺🇸) and Family Day (Canada 🇨🇦)
  • March 17: St. Patrick's Day
  • March 31: Easter


  • April 1: April Fools Day
  • April 22: Earth Day
  • May 1: Labor Day / May Day
  • May 8: WWII Victory Day
  • May 12: Mother’s Day
  • May 27: Memorial Day
  • June 1: Beginning of LGBTQ Pride Month
  • June 16: Father’s Day



  • October 1-7: Golden Week (China 🇨🇳)
  • October 3: Day of German Unity (Germany 🇩🇪)
  • October: Rosh Hashanah from October 2–4
  • October 10-12: Predicted Amazon's Prime Big Deals
  • October 14: Canadian Thanksgiving  (Canada 🇨🇦)
  • October 31: Halloween
  • November 28: Thanksgiving US (USA 🇺🇸)
  • November 29: Black Friday
  • December 2: Cyber Monday
  • December 17: Super Saturday
  • December 25: Christmas
  • December 25 – January 2: Hanukkah

Adapting to the Marketplace: A Year-Round Strategy

Throughout the year, it's important for sellers to adapt to changes in Amazon's fulfillment, be vigilant of seasonality, and understand consumer trends. For instance, sports and outdoor products see a rise in late winter and spring, while categories like toys and fitness peak in winter.

Preparation: The Key to Success

Preparation is key, especially for major events like Amazon Prime Day and the winter holiday shopping season. Sellers should plan their inventory, optimize listings, and fine-tune their marketing strategies well in advance. Notably, Amazon's fulfillment centers can take 2-3 weeks to process inventory, so planning ahead is vital.