Product Listing & Optimization

November 22, 2023

Guidelines and Best Practices for Amazon Product Images

When it comes to selling products on Amazon, high-quality and visually appealing product images are essential for attracting customers and driving sales. In this article, we will explore the guidelines and best practices for optimizing your Amazon product images. From image requirements to composition and quality, understanding these practices will help you create compelling visuals that enhance your product listings and increase conversions.

1. Image Requirements:

Amazon has specific requirements for product images to ensure consistency and a positive shopping experience for customers. These requirements include image size, file format, background color, and image resolution. Familiarize yourself with these guidelines and ensure your product images meet the specified requirements to avoid any issues with your listings.

2. Product Image Composition:

When composing your product images, consider the following best practices:

  • Image 1:Ensure the product fills 80% of the image with a crisp white background (#FFFFFF).
  • Images 2-6:Highlight product textures, composition, benefits, usage instructions, and specificities.Show various angles and incorporate text/pictograms for quick comprehension.Present products in context to tell a story and reinforce brand presence.

3. Image Quality:

High-quality images are crucial for capturing customers' attention and optimising conversion rate. Ensure your product images are clear, well-lit, and in focus. Use a high-resolution camera or hire a professional photographer if necessary. Avoid using images that are pixelated, blurry, or of poor quality, as they can negatively impact customers' perception of your product and brand.

4. Image Variations:

If your product has variations, such as different colors or sizes, include images that represent each variation. This allows customers to see the different options available and make an informed purchasing decision. Clearly label and organize the images to avoid confusion and ensure customers can easily navigate through the variations.

5. Visual Appeal and Information:

Your product images should be more than just eye-catching; they need to be informative, acting as ambassadors for your product.

  • Features & Benefits Showcase: Capture close-up shots to highlight essential product features.Clearly convey the benefits your product brings to customers' lives through visual storytelling.
  • Demonstrating Unique Selling Points: Use images to underscore what makes your product stand out in the market.Showcase its uniqueness visually, setting it apart from competitors.
  • Functional Demonstration: Present your product in action, illustrating its practical use.Use imagery to demonstrate its ease of use and real-life application scenarios.

6. Consistency and Branding:

Maintaining a consistent visual language across your product images is crucial in establishing a unified brand presence.

  • Visual Cohesion: Ensure uniformity in lighting, backgrounds, and styling across all images.This consistency creates a professional, recognizable brand identity.
  • Subtle Brand Integration: Incorporate your brand logo or elements subtly within the visuals.Strengthen brand recognition without overpowering the product focus.
  • Highlighting Brand Commitment: Consider adding an image that specifically emphasizes your brand's commitment or unique aspects. This image can underscore your brand's values or distinctive qualities, further reinforcing your brand identity within the product lineup.


Optimizing your Amazon product images is crucial for attracting customers, driving conversions, and establishing a strong brand presence. By adhering to image requirements, focusing on composition and quality, providing informative visuals, and maintaining consistency, you can create compelling product images that enhance your listings and increase sales. Regularly review and update your product images to ensure they align with your brand and effectively communicate the value of your products. With visually appealing and informative product images, you can make a lasting impression on customers and stand out in the competitive Amazon marketplace.